Public relations • HR • organisational communication

A more considered voice for growing organisations.

Profile PR brings together strategic communications, public relations, recruitment, people support and organisational development in one boutique consultancy model. The result is more coherent messaging externally, more clarity internally and more confidence in the next stage of growth.

Discuss your project See capabilities

Profile, people and progress — connected. Public-facing communication and internal structure treated as part of the same strategic picture.

Profile PR combines public relations, human resources, organisational communication, recruitment support and strategic development into one advisory offering. That combination makes it possible to improve both the external profile of an organisation and the internal systems that influence performance.

The consultancy approach is intentionally personal and direct. Instead of passing work through layers of account management, support remains close to the client, the objective and the people involved.

Strategic communications Messaging, campaigns, profile building and communication planning aligned to business goals.

People & culture Recruitment, policy support, leadership mentoring and organisational development work.

Flexible engagement Short-term projects, contract support or ongoing advisory involvement depending on need.

Not-for-profit aware Experience with member services, fundraising communication and community-facing work.

PRCampaigns, messaging, profile and stakeholder communication.

HRRecruitment support, policy development and people management guidance.

NFPMember services, fundraising communication and organisational support.

1:1Boutique consultancy attention with direct, practical delivery.

02 / Capabilities

Service areas shaped around profile, people and organisational clarity.

Public relations campaigns

Campaign design, profile development, media-facing material, messaging and communication support.

Human resources management

Recruitment initiatives, policy and procedure development, people support and team guidance.

Strategic planning

Business planning, restructuring support, implementation thinking and management consulting.

Organisational communication

Internal communication frameworks, stakeholder messaging and change-related support.

Leadership development

Mentoring, learning support, facilitation and practical leadership capability building.

Marketing & promotion

Promotional tools, communication materials, event support, awards submissions and portfolio positioning.

Not-for-profit support

Member services, fundraising communication and tailored advisory support for community organisations.

Government & industry relations

Issues management, stakeholder coordination, communication planning and broader relationship support.

AssessReview immediate communication, people and structural priorities.

ShapeBuild the right mix of messaging, policy, recruitment or campaign activity.

DeliverImplement practical actions, materials, advisory input and support systems.

RefineAdjust the work so outcomes stay aligned with budget, goals and capability.

03 / Testimonials

Feedback that consistently points to professionalism, communication strength and results.

“ProfilePR is the ultimate professional business, working diligently to meet all my client needs. Of special mention is their excellence in writing and communication skills. I have no hesitation in unequivocally recommending ProfilePR’s full suite of services.”

Rick Lewis

“The growth of our business has superseded our expectations since having Louise and ProfilePR onboard. Louise’s innovative, effective marketing campaigns, strategic planning, enthusiasm, passion and dedication have proven our results as market leaders.”

D Didiovich, Hypoxi Body Studio

“During my career across the last 20 years, never have I ever had the pleasure and great fortune to work with someone as energetic and creative as Louise. She is truly a unique powerhouse of positivity and motivation.”

Steven Dix

04 / Contact

Let’s talk about what your organisation needs next.

Profile PR can support focused projects, longer advisory engagements and tailored communication or people-related work.

Principal consultant Louise Van Ristell

Mobile 0407 557 701

Email [email protected]

Engagement style Project-based, contract and ongoing advisory support.